Last edited by Akilkis
Friday, October 9, 2020 | History

2 edition of Handbook of contemporary marketing in China found in the catalog.

Handbook of contemporary marketing in China

Chenglu Wang

Handbook of contemporary marketing in China

theories and practices

by Chenglu Wang

  • 127 Want to read
  • 20 Currently reading

Published by Nova Science Publishers in New York .
Written in English

    Subjects:
  • Marketing,
  • Consumer behavior

  • Edition Notes

    Includes index.

    StatementCheng Lu Wang, editor
    SeriesManagement science-- theory and applications, Management science--theory and applications series
    Classifications
    LC ClassificationsHF5415.12.C5 H3685 2011
    The Physical Object
    Paginationxi, 288 p. :
    Number of Pages288
    ID Numbers
    Open LibraryOL25059459M
    ISBN 101617616893, 1616687843
    ISBN 109781617616891, 9781616687847
    LC Control Number2010026258
    OCLC/WorldCa646308468

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Handbook of contemporary marketing in China by Chenglu Wang Download PDF EPUB FB2

Handbook of Contemporary Marketing in China: Theories and Practices (Management Science: Theory and Applications) by Cheng Lu Wang (Author, Editor)Cited by: 1.

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This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. It is suitable for those who are interested in contemporary China's markets, marketing research and marketing practices.

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Book Authors Professionals Researchers Institutions Librarians Corporations Societies Journal Editors Bookstores Government SUBJECTS. Accounting Marketing Professional Cooking Special Topics Travel & Tourism Industry Wines & Spirits Earth & Space Sciences.Books shelved as modern-china: Wild Swans: Three Daughters of China by Jung Chang, The Rise of Modern China by Immanuel C.Y.

Hsu, Origins of the Modern C.Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Routledge is a member of Taylor & Francis Group, an informa business.

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