2 edition of Handbook of contemporary marketing in China found in the catalog.
Handbook of contemporary marketing in China
|Statement||Cheng Lu Wang, editor|
|Series||Management science-- theory and applications, Management science--theory and applications series|
|LC Classifications||HF5415.12.C5 H3685 2011|
|The Physical Object|
|Pagination||xi, 288 p. :|
|Number of Pages||288|
|ISBN 10||1617616893, 1616687843|
|ISBN 10||9781617616891, 9781616687847|
|LC Control Number||2010026258|
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Handbook of Contemporary Marketing in China: Theories and Practices (Management Science: Theory and Applications) by Cheng Lu Wang (Author, Editor)Cited by: 1.
The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices. With an excellent selection of figures, diagrams and maps, this book will be the standard reference to contemporary China for students, teachers, journalists, travelers, academic and government researchers, business people, policy-makers and general by: The SAGE Handbook of Contemporary China This book can be read with a BUKU subscription You get unlimited access to the entire library, with a BUKU subscription.
Advanced Search. Browse. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China's cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in : Michael Keane.
Handbook of Modern Marketing Subsequent Edition by Victor P. Buell (Editor) out of 5 stars 1 rating. ISBN ISBN Why is ISBN important. ISBN. This bar-code number lets you verify that you're getting exactly the right version or edition of a book. 5/5(1). Handbook of Research on Effective Marketing in Contemporary Globalism Bryan Christiansen (PryMarke, LLC, USA), Salih Yıldız (Gümüşhane University, Turkey) and Emel Yıldız (Gümüşhane University, Turkey).
Routledge & CRC Press Series: Routledge Contemporary China Series This book argues that China’s international socialization of the political elites of Belt and Road Initiative (BRI) partner states is an exceptionally effective instrument of China’s current foreign policy.
CONTEMPORARY CHINA: A BOOK LIST. by Lubna Malik and Lynn White. Winter Edition. This list is available on the web at: and senior theses about contemporary China; --to supplement the required reading lists of courses on "Chinese Development" and "Chinese Politics," for which. The author covers a whole panoply of topics, from war to economic factors, cultural influences, the evolution of the Chinese Communist Party over the decades, and the overbearing role of the State in moulding and styling the modernistic society that is developing in China during the 21st century.
This book is highly commended as a short introduction to China, for student, Cited by: Travel to China and speak like a local with these three books. These three are the latest books written in Chinese to arrive at our bookshop.
Join Will Maclean for a series of four hour lectures where he will delve deep into the indications and uses of classic Chinese herbal formulas in a contemporary practice. The result of a global and interdisciplinary collaboration of leading experts, this Handbook offers a cutting edge insight into the characteristics, challenges and trends of local governance and emphasizes the promotion of good governance and democratic development in China.
The Palgrave Handbook of Paralympic Studies is written by a range of international authors, a number of whom are senior strategists as well as academics, and explores legacy themes through case studies of recent Paralympic games.
Written in the wake of the Rio Paralympic Games, it provides an assessment of contemporary challenges faced by. Provides reviews of various marketing research areas in China.
This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. It is suitable for those who are interested in contemporary China's markets, marketing research and marketing practices.
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.
Serious marketers should read the equivalent of 10 or more educational and industry books. xxxiv Preface to the fifth edition. are completely new and are evidence of the way in which the subject of marketing is developing, while others mirror the incorporation of what were emerging areas into mainstream marketing.
All these chapters. Search the world's most comprehensive index of full-text books. My library. CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses.
The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing : $ The Garland Science website is no longer available to access and you have been automatically redirected to INSTRUCTORS.
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Book Authors Professionals Researchers Institutions Librarians Corporations Societies Journal Editors Bookstores Government SUBJECTS. Accounting Marketing Professional Cooking Special Topics Travel & Tourism Industry Wines & Spirits Earth & Space Sciences.Books shelved as modern-china: Wild Swans: Three Daughters of China by Jung Chang, The Rise of Modern China by Immanuel C.Y.
Hsu, Origins of the Modern C.Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Routledge is a member of Taylor & Francis Group, an informa business.
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